← SMC Productions

Luxe Offroad / SEMA 2026 / Wide Open Dreams

Red Fury.
Built to stand out.

Shawn Chatham gets inside the vision behind Luxe Offroad’s custom builds.

▶ Watch the feature · 2:06

Shawn Chatham and a Luxe Offroad owner beside the red-and-black Red Fury truck at SEMA

The film / 2 minutes, 6 seconds / SEMA

The build.
The people behind it.

Ride along with Shawn for a closer look at Red Fury and the ideas behind Luxe Offroad.

Some stories announce themselves before anyone says a word. At SEMA, Luxe Offroad’s Red Fury did it with a towering stance, a red-and-black finish, and enough detail to pull Shawn Chatham across the aisle.

Shawn stopped to find out who was behind it. The result is a conversation with one of Luxe Offroad’s owners about turning a stock truck into a personal statement—and the work beneath the surface that makes a custom build more than a photograph.

This is the kind of automotive story SMC Productions came to Las Vegas to capture: a strong visual, a person with something to say, and a reason to look closer.

The finish pulls you in.
The details keep you there.

Close view of the Red Fury graphic on the truck doors — Red Fury’s red-and-black graphics, photographed on the SEMA floor.

Rear three-quarter view of the lifted Red Fury truck with Luxe Offroad branding — The build carries its identity around the entire truck.

Beyond the first impression

More than a wrap.

In the interview, Luxe’s co-owner walks through a transformation that reaches beyond the graphics: the lift, suspension, lighting, and the way the pieces come together. He also discusses wrap materials, lamination, and the company’s approach to standing behind its work.

That is where the conversation gets interesting. A bold finish might earn the first look, but the choices beneath it matter to the person who will live with the vehicle after the show is over.

Luxe Offroad’s website describes a range of services that includes lift kits, performance upgrades, and vehicle styling. Its gallery opens up a wider view of the company’s automotive interests, from custom Jeeps to vehicles far beyond the show floor.

Burgundy Jeep on a red dirt trail from Luxe Offroad’s gallery — Image courtesy of Luxe Offroad.

White Jeep on rocky terrain from Luxe Offroad’s gallery — Image courtesy of Luxe Offroad.

The next direction

A strong presence.
A human story.

A memorable vehicle gives the camera something to explore. A good conversation gives the audience someone to connect with. Bringing those two together is at the heart of this feature.

The finished film combines Shawn’s SEMA interview, our photographs and Jeep footage from the floor, and selected images supplied through Luxe Offroad’s official gallery. It is part of our growing Wide Open Dreams coverage within Dying Breed Television.

For companies with a build, a product, or a story worth putting on screen, SMC Productions offers hosting and commercial production built around that same connection between the people and the work.

Explore Luxe Offroad

What would you build?

See more vehicles and connect directly with the Luxe Offroad team.

Visit Luxe Offroad ↗

SEMA interview, footage, and photographs: SMC Productions / Dying Breed Television. Additional vehicle images courtesy of Luxe Offroad’s official gallery, used with permission.